Social marketing techniques
If billboards have sold cigarettes to generations of children in the past, can they be used with equal success to push the counter message of not smoking? The answer is YES. Social marketing takes thinking in commercial marketing to build awareness about a social issue and works to change people’s behaviors or attitudes for the public good. With the advent of social media, a lot of people are misusing a phrase that has been around for decades. So while social marketing can use social media as a tactic, social media and social marketing refer to two very different things.